'The Star Singer'
Performance, Patronage & Representation
OUT OF CHARACTER
- IMAGE SOURCE: Canva (x)
- CANON LINK: N/A
- PRIMARY SOURCE: N/A
- CORPORATION NAME: Loroka Entertainment
- EXECUTIVE DIRECTOR: Halamont Loroka
- STAFF COUNT: 200+ Full Time (Not Incl. Contractors & Artists)
- HEADQUARTERS: The Harmony Spire, Upper-Level Coruscant
- DIVISIONS & INDUSTRIES:
- Live Entertainment
- Venue Ownership, Talent Management, Touring Logistics. The beating heart of LE. This division operates iconic venues like The Star Lounge, curates touring acts across the Core and Mid Rim, and manages a roster of elite and rising performers. Loroka is known for luxurious, intimate venues that attract political elites, socialites, and celebrities.
- Syndicated Media
- Broadcast Rights, Holorecordings, Licensing. From live recordings to syndicated holo-performances, this branch handles distribution across the Holonet and regional feeds. It turns performances into profit, ensuring LE stars stay in the public eye- and ear.
- Lifestyle & Luxury
- Merchandising, Fashion Partnerships, Brand Licensing. This division manages the aesthetic power of LE's top stars- turning their style into commerce. Shoes, designer fragrances, jewelry lines, branded airspeeder diffusers- Loroka packages glamour with ruthless precision.
- Trust & Legacy
- Endowments, Artist Funds, Estate Management. Founded in honor of Neesa's late parents- whose artistic values and philanthropic leanings still shape the company's soul- this arm acts as a philanthropic and legacy-guarding institution. It funds struggling artists, manages long-term royalties, and handles "delicate inheritances"- financial or personal.
- Private Engagements
- High-End Bookings, Confidential Events, Political Performances. Discreet and invite-only. The most exclusive galas, war hero retirement balls, and closed-door Senatorial mixers. This is where LE makes quiet credits- and sometimes, dangerous friends.
- Live Entertainment
DESCRIPTION
Loroka Entertainment, often simply called "Loroka," is a boutique arts and performance company headquartered in the upper levels of Galactic City, Coruscant. The firm is known for its cultivation of high-end musical talent, its exclusive lounges and performance venues, and its quiet relationships with some of the most culturally powerful clients and institutions in the Core.
Unlike sprawling media corporations or commercial entertainment syndicates, Loroka has always been guided by refinement. Its venues are elegant, its performers carefully cultivated, and its clientele loyal. For over three generations, the Loroka name has been synonymous with taste- the kind that doesn't chase mass appeal, but draws the right eyes to the right room at the right time.
At the heart of Loroka's current era is Neesa Loroka- niece of the Executive Director, signature performer, and the quiet cultural icon of Coruscanti nightlife. Raised in the wings of rehearsal halls and velvet booths, she became a star in her own right, beloved not just for her voice, but for the emotional gravity she brings to every stage.
Though the company maintains a publicly legitimate image, it has long learned to coexist with the murky gray of Coruscanti society. Its loyalty is to its legacy- and to the art of keeping the spotlight where it belongs.
PUBLIC OPINION
Loroka Entertainment is viewed as a pillar of refined culture on Coruscant- respected, exclusive, and just mysterious enough to be intriguing. To politicians, dignitaries, and elite socialites, Loroka is where you go to be seen, or to disappear in plain sight. Its venues offer velvet-curtained booths and five-piece ensembles, not wild lights and pyrotechnics. Reputation is everything, and theirs is spotless… publicly.
Among artists and performers, the company has a reputation for being meticulous but fair. They nurture careers, not trends. A contract with Loroka means prestige, but it also means restraint- no shouty promotions, no tabloid scandals. It's music and image, polished to a glass sheen.
In the undercurrent of the galactic elite, Loroka is also known- though never officially acknowledged- as a convenient neutral ground. Its lounges and suites have hosted unspoken meetings between rival dignitaries, corporate backers, and even Syndicate intermediaries. It's not a crime front- but it is a place where discretion is the house policy, and the right performer on stage can cover a very profitable conversation.
HISTORY
Loroka Entertainment began as a private music management office on Coruscant nearly a century ago- founded by Jarron Loroka, a former conservatory conductor who saw a future in nurturing high-talent performers for exclusive audiences. What started as a vocal academy and representation service grew into a trusted name for performance bookings, private concert curation, and cultural programming.
Under the next generation- Halamont and Shala Loroka- the company expanded its reach. They acquired and restored The Star Lounge, transforming it from a fading nightclub into a high-class venue. Their focus wasn't expansion, but elevation. Every client, every performer, every partner was handpicked. Every step forward was intentional.
Today, the company is known for its discretion and polish. While other entertainment firms chase viral success or mass-market saturation, Loroka invests in subtlety: slow-built careers, high-touch experiences, and performances that feel like privilege.
With Halamont stepping back from daily operations, attention has gradually shifted to Neesa Loroka, the company's rising heir and signature talent. Her artistry, warmth, and magnetic presence have kept Loroka relevant with a new generation of admirers- though some quietly wonder how long she'll stay on stage, rather than behind the curtain.
Behind closed doors, some board members have quietly begun asking whether Loroka needs more "modernization"- a soft euphemism for louder marketing, faster profits, and a more aggressive public presence. For now, Halamont has resisted. But Neesa's future role may determine the balance between elegance and evolution.
RATIONALE
At its heart, Loroka Entertainment exists to maintain beauty, culture, and soft power- a dynasty built not on force, but on tone. The Loroka family believes that influence is more lasting when it's elegant. That a single perfectly placed song, or a whispered conversation during a standing ovation, can shape a star system more profoundly than a fleet- much to the quiet frustration of realists.
For Neesa, the company represents both a blessing and a burden. It funds her artistry. It gives her the best stage in the galaxy. But it also cages her in velvet expectations. She is the face of a legacy she didn't build, and one day she'll be asked to run it.
For now, she sings. But there's always the question- how long until she steps off stage and into the director's seat? Or… until someone tries to use her position for purposes far darker than music?